Purchases or leads are missing
The business records the outcome, but analytics or the ad platform does not receive a valid conversion.
Conversion Tracking Specialist
Find why conversions are missing, duplicated or misconfigured.
I audit the complete conversion path—from website interaction and consent through browser, server and destination platforms—then define and implement the fixes that matter.
When this service is needed
The numbers do not match—and nobody can explain why.
Conversion problems rarely sit in one screen. The source may be the website, data layer, plugin, tag manager, consent configuration, server event or advertising goal.
Conversions fire more than once
Browser, plugin and server events overlap without stable transaction or event identifiers.
Values and currency are wrong
Revenue fields, tax, shipping, currency or dynamic values are not passed consistently.
Campaign goals are misconfigured
Primary, secondary or imported conversions do not match the outcome used for bidding and reporting.
What you receive
A prioritized audit—not a list of screenshots without decisions.
Tracking inventory
A map of the current events, tags, imports, plugins and destination platforms.
Issue diagnosis
Findings grouped by business impact, technical cause and implementation priority.
Measurement plan
Recommended events, parameters, identifiers, values and goal roles.
Validation record
Documented checks showing what was tested, what passed and what remains limited.
Implementation process
A controlled path from diagnosis to validated delivery.
- Diagnose the current system
Review the website, platform configuration, data flow, symptoms and the business outcome that needs reliable measurement.
- Define the implementation plan
Document events, goals, values, identifiers, consent behavior, destinations and responsibilities before changing production.
- Build the agreed solution
Implement the approved changes using the website, tag manager, server container, advertising platform or reporting layer as required.
- Validate real behavior
Test normal journeys and edge cases with the platform diagnostics and payload checks appropriate to the stack.
- Document and monitor
Provide a clear handover, known limitations and a post-launch validation window rather than treating publication as the end of QA.
Platforms and systems
Built around your actual stack—not a one-size-fits-all template.
GA4Google Tag ManagerGoogle AdsMeta Events ManagerShopifyWooCommerceWordPressStapeConsent ModeLooker Studio
Questions before starting
Frequently asked questions
The minimum access depends on the stack. Read access to GA4, GTM and advertising platforms is often enough for diagnosis, while implementation may require website, ecommerce, consent or server-container access.
Yes. A repair is appropriate when the current architecture is understandable and maintainable. A rebuild may be safer when the container is heavily duplicated, undocumented or dependent on conflicting plugins.
Validation can include test transactions or leads, GTM Preview, GA4 DebugView, browser requests, server logs, advertising diagnostics, values, identifiers and platform receipt depending on the setup.
Not always. Platforms use different attribution models, time zones, identity methods and reporting rules. The goal is a documented, explainable system with technically correct events—not a false promise of perfect equality.
Stop optimizing around conversion data nobody has validated.
Start with a focused audit of the current path, the business outcome and the platform configuration.