Available for selected projects Remote delivery for international businesses

Portfolio & Experience

Selected work across tracking, advertising and growth.

Some client details must remain anonymous. Each case study clearly separates documented implementation from outcomes that cannot be published or independently verified.

Evidence standardNo invented metrics.

When a result cannot be published, the case study focuses on the problem, implementation, validation method and operational value.

Selected case studies

Real project contexts, clearly disclosed.

The strongest proof is not a decorative metric. It is a clear explanation of what was wrong, what changed, how it was validated and what limitations remained.

Owned product

Humanify.pro

Browser-based product development, shared technical architecture, analytics, technical SEO, content and ongoing QA.

  • Product ownership
  • Frontend tools
  • Analytics
  • Technical SEO
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Anonymized ecommerce

Ecommerce measurement and paid-media decisions

Purchase tracking, conversion goals, product economics and campaign decisions for a UK ecommerce context.

  • GA4
  • Google Ads
  • Shopify
  • Conversion tracking
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Anonymized implementation

Server-side tracking architecture

Browser/server routing, Stape, platform destinations, deduplication and validation principles.

  • sGTM
  • Stape
  • Meta CAPI
  • QA
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Owned lead-generation build

US local service website

Conversion-first WordPress architecture, service pages, technical SEO, forms and local lead-generation foundations.

  • Local SEO
  • WordPress
  • CRO
  • Lead capture
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Selected experience

A background across analytics, paid media, technical implementation and product work.

This timeline avoids subjective skill percentages and focuses on the type of responsibility handled.

Founder and Product Owner — Humanify.pro

Browser-based tool development, shared frontend systems, analytics, technical SEO, content strategy, publishing workflow and product QA.

Business Development Executive — Skills Heaven UAE

Business development responsibilities alongside practical understanding of ecommerce, analytics and growth services.

Tracking, Google Ads and SEO Consultant

Remote project work across GA4, GTM, server-side tracking, Google Ads, Meta tracking, reporting and local lead generation.

Research and Development — Cosmetic Formulation

A technical R&D background that strengthened documentation, controlled testing, troubleshooting and quality-assurance discipline.

Have a project that needs both technical accuracy and commercial context?

Share the current system, the business problem and the decision you need better data to support.

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